Manufacturer: Carr China Company
User: Billiken Shoes
Distributor: W.M. Ford Company – St. Louis
Date of plate: circa 1916 – 1949

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Notes: Billiken Shoes – or Billikens – was a brand of children's shoes made by McElroy-Sloan Shoe Company in St. Louis, Missouri. The company started in 1910.

The ads seemed to convey quite a mixed ethnicity of kids, including Dutch, Chinese and even Latin American.

Contributors:
Content: Susan and Ed Phillips