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By 1911, hotelier H.C. Bowers had become the President and Manager of the Nortonia and renamed it the Hotel Bowers. A Portland Hotel District Map published by the Ames Bros. Company, showed the hotel's new name circa 1910-11.

In 1913, H.C. Bowers moved on to manage the Multnomah Hotel in Portland and the hotel name was changed back to the Nortonia in 1914.

In 1966, the Nortonia was remodeled and renamed the Mark Spencer Hotel.

White body 10.25" plate. Rim decoration in shades of green, maroon, gray, brown, of fish, coral, seaweed, a sunken ship and a delightful mermaid. The well of the plate has a two-part shield with three quarter moons and the letter B with a lion above and banner below with The Bowers.

Sources:
University of Oregon Libraries, Building Oregon: Architecture of Oregon & the Pacific Northwest
pdxhistory.com
Portland by Walter Forner, Arcadia Publishing, 2007, page 79
The Mark Spencer Hotel
Larry Paul's 20th Century Hotel Research Database
Hotel Red Books, 1911 and 1913

ID and photos contributed by dbstoneware