Manufacturer: McNicol China
User: Laritz Cafeteria
Date of plate: circa 1947-1950s

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Notes: Laritz Cafeteria, what was to be a small and brief-lived chain of cafeterias, opened its first location on March 14, 1947 in Pensacola, Florida, at the corner of Romana and Jefferson streets. Charles Laritz was owner/general manager.

Additional Laritz Cafeterias opened on July 18, 1951 at Adams and Pensacola streets in Tallahassee and one opened in November 1950 on W. Adams Street in Jacksonville.

An additional blog entry at PlusMoreTime mentions having a meal at the Laritz Cafeteria in Mobile, Ala., so it is possible there were three locations in Florida and one in Mobile at one time.

According to a Feb. 27, 1969, story in the Pensacola News Journal, a Morrison's opened its second cafeteria at the Romana Street location in Pensacola, which it had purchased around 1956. It is not known when the additional Laritz Cafeterias closed.

Laritz went on to manage a Morrison's Cafeteria in Ocala.

The plate has double parallel black lines running mid-rim and intersected by the logo, which is a caricature of an African American waiter carrying a tray, much in the style of old-time racist Black Americana advertising and very reminiscent in style, too, of golliwog dolls – https://jimcrowmuseum.ferris.edu/golliwog.

Sources:
Pensacola News Journal
PlusMoreTime blog – https://plusmoretime.blogspot.com/2021/11/turning.html
Find-A-Grave for Charles Laritz
Tallahassee Democrat – July 17, 1951
Southern Jewish Weekly – Nov. 24, 1950
Pensacola News Journal

Contributor:
Chris Snyder, eBay seller as Lisolettes Collectibles: plate photos