Manufacturer: Warwick China
Name of user: Nauheim Pharmacy
Date of platter: 1920s-1930s

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Notes: According to BayBottles.com, Nauheim Pharmacy was a chain drug store that operated in New York City and the greater New York metropolitan area, with 32 stores as of 1930.

The first store was opened by druggist Simieon Nauheim in the late 1870s at 44 W 3^rd Street. It was after several moves that he sold the business to James Lurie and Abraham S. Stoller, and it was those partners who started the Nauheim chain of pharmacies.

It is not known what became of the business after 1937-38 when it ceased advertising.

In addition to drugs, the chain had at least one store with a soda fountain, as shown above in an ad in the Dec. 6, 1929, issue of Mount Vernon, New York's Daily Argus, touting the opening of Nauheim Pharmacy's in Mount Vernon on Dec. 7, having taken over Pope's Pharmacy in that location. Calling itself "New York's Most Reliable Apothecary," the renovation of this store featured "the Sunken Fountain – a soda fountain set at comfortable table height lowered into the floor. Wonderfully delicious hot dishes and sparkling drinks will be served over this new fountain by expert soda salesmen."

The chain used a version of the logo of an oval containing a white cross with varying placement of the Nauheim Pharmacy name in its advertising and, of course, on this platter.

Sources:
BayBottles.com – history
Daily Argus, Mount Vernon, N.Y.
Daily Reporter, White Plains, N.Y., Dec. 20, 1929

Contributor:
Charles Sovine, photos