Manufacturer: Iroquois China
Name of user: Rustic Gardens – Rochester, N.Y.
Distributor: American Specialty Co., Rochester, N.Y.
Date of plate: 1927

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Notes: Rustic Gardens was apparently a very short-lived, primarily dance and supper club located in the basement of Rochester, New York's Terminal Building. Its formal opening was June 2, 3, and 4, 1927. No mention of the restaurant has been found in 1928 or later years.

Rochester's Democrat and Chronicle was full of news of Rustic Gardens in its May 29, 1927, issue, touting "Rochester's Newest Dinner Dance and Supper Club" and describing the "sixty thousand feet of artfully designed lattice work, created and installed by the promising young designer, Mr. Wesley C. Beachner; its artistic Gardens, decorations, booths and fountain; with eight thousand square feet of floor space, and seating accommodations for three hundred persons is the most elaborate and complete Dinner Dance and Supper Club of this kind in the world."

Subsequent ads on June 6, 1927, mentioned "Daily Luncheon 75¢, Music for Dancing Noon to 2 P.M." and "Dinner $1.25 Music for Dancing 6 to 8 P.M." and "Supper Club Service 10:30 to 1 A.M." There was even an "afternoon tea service."

One of the last ads found was published Oct. 30, 1927, in the Democrat and Chronicle, and appeared to be more pared back and less breathless with enthusiasm than earlier ones: "Eat Your SUNDAY DINNER in the sunny summery RUSTIC GARDENS Broad and Fitzhugh."

As of 2024, the Terminal Building, located at 65 W. Broad Street at the corner of Broad and Fitzhugh, is part of the Four Corners neighborhood of Rochester's revitalization with one- and two-bedroom luxury apartments for rent.

The white china has a golden brown line on the rim and a narrow dark green pin line mid-rim that is intersected by the Rustic Gardens logo, which is an undulating circle with woodgrain border, and inside is Rustic Gardens in all san serif caps and below it what appears to be an arbor and below that, in all caps, Rochester N.Y.

Sources
Rochester Democrat and Chronicle, May 29, 1927
Terminal Building website, 2024

Contributors:
Thomas Jameson: plate photos
Carol Cardona: creamer photo