Manufacturer: Bauscher Bros., Germany
Name of user:  Vienna Model Bakery
Date of plate: circa 1910s – early 1920s

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Notes: The Fleischmann brothers, founders of the Fleischmann Yeast Co., exhibited their product at the 1876 Centennial Exposition in Philadelphia. At their exhibit they baked Vienna-style bread which customers could sample in the cafe they operated as part of the exhibit.

The popularity of the cafe led them to open Fleischmann's Vienna Model Bakery Restaurant on Broadway, in New York City, after the 1876 Exposition closed. As forward-thinking businessmen, the Fleischmann brothers began opening restaurants in several other cities, too, including Philadelphia, Chicago, St. Louis, San Francisco, and Buffalo.

Fleischmann's was one of the earliest restaurant chains. Though some of their bakeries seem to have closed by the late 1910s, the bakery at 151 East 23^rd Street in New York City was still in operation as late as 1925. And help-wanted ads ran in the Philadelphia Inquirer for the bakery's location at 21^st and Arch Streets as late as 1928 as well. In 1927, though, a location in Louisville, Kentucky, was advertised for auction. And by the Mid-Twenties, at least in New York, most all of the independent bakeries had fallen under the control of Ward Baking Corporation or Continental Baking Corporation, and there are very few mentions to be found of Fleischmann's in the 1930s.

Bauscher Bros. created this pattern of pink floral swags crested with an undecipherable logo (because of the poor photo quality) with the words: Vienna Model Bakery.

Source:
restaurant-ingthroughhistory.com – August 31, 2008 – Vienna Model Bakery & Café

For more info:
Fleischmann's, by Maddock Pottery

Contributors:
Larry Paul: author