Manufacturer: Scammell China
User: Seaside Hotel – Atlantic City, New Jersey
Date of plate: circa 1927 – 1954
Notes: The new ten-story section of the Seaside Hotel, on Pennsylvania Avenue in Atlantic City, opened in 1927. It was taken over for military use in 1943. Around 1959, a three-story motel-style addition was built. In 1972, it was part of the Sheraton Hotels chain. The Seaside was demolished in 1984.
Scammell made a decal border pattern for the Seaside. This border has green waves with white caps near the verge, pink clouds, blue sky, flying seagulls, a few sailboats, and even a steamship on the horizon. It is backstamped "Made Expressly for The Seaside Hotel Atlantic City." "Expressly" does not mean "exclusively" so this pattern could have been ordered by other customers.
Author and photos: Larry Paul