Manufacturer: Sterling China
User: Mooo Shops
Date of cup: circa 1955

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Notes: The Bickford's chain operated five drive-in restaurants known as Mooo Shops under its North-East Coast division with locations in Youngstown, OH; Pittsburgh, PA; Vilanova, PA; and Wethersfield, CT. The Moos Shops advertising slogan was, "Tops in Ice Cream Stops."

Bickford's history dates back to 1922, when Samuel Longley Bickford opened his first Bickford's cafeteria. Throughout the next 40 years, Sam, and eventually his son, Harold, worked to expand their cafeteria chain throughout the Northeast and into Florida and California. In 1959, Bickford's, Inc. had two geographical divisions: the North-East Coast Locations and the South East Coast & West Coast Locations (further subdivided into M&M Cafeterias, Inc. and Foster's Lunch System, Ltd.). The company also had two service divisions at that time: the Hayes-Bickford's Lunch System, Inc. and Bickford's National Food Management Service, Inc.

From the 1960s until 1982, the original Bickford's, Inc. saw a significant decline in business attributed to a rise in labor costs, an increase in the crime rate and a cessation of night business. The company's legacy continues in 2008 as the Bickford's Grille with east coast locations in Connecticut, Massachusetts, New Hampshire, Rhode Island and Vermont.

For related info:
Bickford's Cafeterias by Sterling China
Bickford's Cafeterias 2 by Scammell China
Hayes-Bickford's Cafeterias by Scammell China
Longley's Cafeteria by Sterling China
Foster's Cafeterias by Scammell China
Foster's Cafeterias 2 by Shenango China
Foster's Cafeterias 3 by Scammell China

For additional info:
Bickford's Wikipedia