Manufacturer: Wallace China
Dates of examples: 1950s
Notes: This pattern is part of Wallace's Westward Ho series, designed by Till Goodan and originally produced for the Wentz Company between 1943 and 1964. Till Goodan began receiving recognition for his Western art in the 1930s after he spent his early years riding, roping and drawing on his family farm in California.
A wholesale company purchased two of Goodan's paintings to put on display at a trade show. The paintings caused so much interest that plans were made to meet with Goodan. The Westward Ho dinnerware featuring his designs was the outcome of that meeting.
The Longhorn pattern is the hardest-to-find of the Wallace China western patterns. This pattern was produced on a white base and a tan (buckskin) base, as shown above, and the tan pieces are much harder to find, as they were but a tiny subset of the pieces made in this pattern. This plate pattern was produced with and without the TEXAS/THE LONE STAR STATE portion of the design.
The branding iron design on the handle of the cup shown above is the official brand of the state of Texas. Till Goodan's signature G/ can be seen in the lower right of the design.
White and tan body with dark brown transfer border of longhorn cattle and a cowboy on a horse riding herd in the 12 o'clock position. Center-marked with a design of a longhorn cattle head in shades of brown and rust. The white body version is also center-marked with the word "TEXAS" above the longhorn cattle head and the words "The LONE*STAR STATE" below the head. As stated above, this is the Longhorn pattern both with and without this text.
For other related patterns:
Longhorn 2 reproduction by True West
For additional information:
True West vs Wallace China Comparison Guide
ID and white body Longhorn photos contributed by luvwesternchina
Tan body Longhorn photos contributed by itsagas